Uses of social media in government agencies: Content analyses of public relations strategies and message tactics comparison between South Korea and the United States of America in 2011 and 2014.

Item request has been placed! ×
Item request cannot be made. ×
  Processing Request
  • Additional Information
    • NAICS/Industry Codes:
      911910 Other federal government public administration
      912910 Other provincial and territorial public administration
      913910 Other local, municipal and regional public administration
      921190 Other General Government Support
      541820 Public Relations Agencies
    • Abstract:
      We investigated five different government organizations' uses of social media in two countries: South Korea and the United States. Two content analyses were conducted in two time periods: 2011 and 2014. We found that the majority of government organizations in both countries use social media within the public information model (for dissemination of information), followed by the two‐way asymmetrical model (for persuasion). As expected, the most prevalent public relations strategy is informative strategy, followed by persuasive strategy. The majority of government organizations use the information dissemination message strategy. Specific differences were found between 2011 and 2014 as well as between two countries. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Journal of Public Affairs (14723891) is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
    • Author Affiliations:
      1Department of Public Relations, University of Florida, Gainesville, Florida, USA
      2Jeju National University, Jeju, Korea
    • Full Text Word Count:
      6762
    • ISSN:
      1472-3891
    • Accession Number:
      10.1002/pa.1687
    • Accession Number:
      128973841
  • Citations
    • ABNT:
      LEE, M. J.; CHO, H. Uses of social media in government agencies: Content analyses of public relations strategies and message tactics comparison between South Korea and the United States of America in 2011 and 2014. Journal of Public Affairs (14723891), [s. l.], v. 18, n. 2, p. 1, 2018. Disponível em: . Acesso em: 18 out. 2019.
    • AMA:
      Lee MJ, Cho H. Uses of social media in government agencies: Content analyses of public relations strategies and message tactics comparison between South Korea and the United States of America in 2011 and 2014. Journal of Public Affairs (14723891). 2018;18(2):1. doi:10.1002/pa.1687.
    • APA:
      Lee, M. J., & Cho, H. (2018). Uses of social media in government agencies: Content analyses of public relations strategies and message tactics comparison between South Korea and the United States of America in 2011 and 2014. Journal of Public Affairs (14723891), 18(2), 1. https://doi.org/10.1002/pa.1687
    • Chicago/Turabian: Author-Date:
      Lee, Moon J., and Hajin Cho. 2018. “Uses of Social Media in Government Agencies: Content Analyses of Public Relations Strategies and Message Tactics Comparison between South Korea and the United States of America in 2011 and 2014.” Journal of Public Affairs (14723891) 18 (2): 1. doi:10.1002/pa.1687.
    • Harvard:
      Lee, M. J. and Cho, H. (2018) ‘Uses of social media in government agencies: Content analyses of public relations strategies and message tactics comparison between South Korea and the United States of America in 2011 and 2014’, Journal of Public Affairs (14723891), 18(2), p. 1. doi: 10.1002/pa.1687.
    • Harvard: Australian:
      Lee, MJ & Cho, H 2018, ‘Uses of social media in government agencies: Content analyses of public relations strategies and message tactics comparison between South Korea and the United States of America in 2011 and 2014’, Journal of Public Affairs (14723891), vol. 18, no. 2, p. 1, viewed 18 October 2019, .
    • MLA:
      Lee, Moon J., and Hajin Cho. “Uses of Social Media in Government Agencies: Content Analyses of Public Relations Strategies and Message Tactics Comparison between South Korea and the United States of America in 2011 and 2014.” Journal of Public Affairs (14723891), vol. 18, no. 2, May 2018, p. 1. EBSCOhost, doi:10.1002/pa.1687.
    • Chicago/Turabian: Humanities:
      Lee, Moon J., and Hajin Cho. “Uses of Social Media in Government Agencies: Content Analyses of Public Relations Strategies and Message Tactics Comparison between South Korea and the United States of America in 2011 and 2014.” Journal of Public Affairs (14723891) 18, no. 2 (May 2018): 1. doi:10.1002/pa.1687.
    • Vancouver/ICMJE:
      Lee MJ, Cho H. Uses of social media in government agencies: Content analyses of public relations strategies and message tactics comparison between South Korea and the United States of America in 2011 and 2014. Journal of Public Affairs (14723891) [Internet]. 2018 May [cited 2019 Oct 18];18(2):1. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=128973841&custid=s8280428