RELATIONAL MARKETING AND CUSTOMERS SHIFTING TENDENCY IN ISLAMIC BANKING IN EAST JAVA

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  • Additional Information
    • Publication Information:
      Petra Christian University, 2014.
    • Publication Date:
      2014
    • Collection:
      LCC:Business
    • Abstract:
      The purpose of this study was to explain the relationships between relational bonds, customers’ value, and customers’ loyalty of three consumer groups of Islamic banking in East Java. Samples were obtained from 613 Islamic banks’ customers in East Java and were analyzed using SEM. The findings were: For stayers, the three types of bonds raised utilitarian and hedonistic values, which raised loyalty. For dissatisfied switchers, only structural bond affected the utilitarian value, which raised loyalty. For satisfied switchers, social bond affected hedonistic value, while structural bond affected utilitarian value.
    • File Description:
      electronic resource
    • ISSN:
      1411-1438
    • Relation:
      http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18882; https://doaj.org/toc/1411-1438
    • Rights:
      Journal Licence: CC BY
    • Accession Number:
      edsdoj.19b7c73d2e404b709f9244b957304c3c
  • Citations
    • ABNT:
      PURWANTO; MICHAEL ADIWIJAYA. Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java. Jurnal Manajemen dan Wirausaha, [s. l.], n. 1, p. 17, 2014. Disponível em: . Acesso em: 26 ago. 2019.
    • AMA:
      Purwanto, Michael Adiwijaya. Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java. Jurnal Manajemen dan Wirausaha. 2014;(1):17. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.19b7c73d2e404b709f9244b957304c3c&custid=s8280428. Accessed August 26, 2019.
    • APA:
      Purwanto, & Michael Adiwijaya. (2014). Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java. Jurnal Manajemen Dan Wirausaha, (1), 17. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.19b7c73d2e404b709f9244b957304c3c&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Purwanto, and Michael Adiwijaya. 2014. “Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java.” Jurnal Manajemen Dan Wirausaha, no. 1: 17. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.19b7c73d2e404b709f9244b957304c3c&custid=s8280428.
    • Harvard:
      Purwanto and Michael Adiwijaya (2014) ‘Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java’, Jurnal Manajemen dan Wirausaha, (1), p. 17. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.19b7c73d2e404b709f9244b957304c3c&custid=s8280428 (Accessed: 26 August 2019).
    • Harvard: Australian:
      Purwanto & Michael Adiwijaya 2014, ‘Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java’, Jurnal Manajemen dan Wirausaha, no. 1, p. 17, viewed 26 August 2019, .
    • MLA:
      Purwanto, and Michael Adiwijaya. “Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java.” Jurnal Manajemen Dan Wirausaha, no. 1, 2014, p. 17. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.19b7c73d2e404b709f9244b957304c3c&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Purwanto, and Michael Adiwijaya. “Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java.” Jurnal Manajemen Dan Wirausaha, no. 1 (2014): 17. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.19b7c73d2e404b709f9244b957304c3c&custid=s8280428.
    • Vancouver/ICMJE:
      Purwanto, Michael Adiwijaya. Relational Marketing and Customers Shifting Tendency in Islamic Banking in East Java. Jurnal Manajemen dan Wirausaha [Internet]. 2014 [cited 2019 Aug 26];(1):17. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.19b7c73d2e404b709f9244b957304c3c&custid=s8280428