Towards business partnership recommendation using user opinion on Facebook

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  • Additional Information
    • Publication Information:
      SpringerOpen, 2019.
    • Publication Date:
      2019
    • Collection:
      LCC:Telecommunication
      LCC:Computer engineering. Computer hardware
    • Abstract:
      Abstract The identification of strategic business partnerships can potentially provide competitive advantages for businesses; however, due to the dynamics and uncertainty present in business environments, this task could be challenging. To help businesses in this task, this study presents a similarity model between businesses that consider the opinions of users on content shared by businesses on social media. Thus, this model captures significant virtual relationships among businesses that are generated by users in the virtual world. Besides, we propose an algorithm for detecting business communities in the considered model. We also propose an algorithm to identify possible business outliers in the detected communities, which could represent an automatic way to identify non-obvious relations that might deserve particular attention of business owners. By exploring approximately 280 million user reactions on Facebook, we show that our results could favor the development of, for example, a new strategic business partnership recommendation service.
    • File Description:
      electronic resource
    • ISSN:
      1867-4828
      1869-0238
    • Relation:
      http://link.springer.com/article/10.1186/s13174-019-0110-2; https://doaj.org/toc/1867-4828; https://doaj.org/toc/1869-0238
    • Accession Number:
      10.1186/s13174-019-0110-2
    • Rights:
      Journal Licence: CC BY
    • Accession Number:
      edsdoj.1a40d51553b645bda5fc05e3d4d3e983
  • Citations
    • ABNT:
      DIEGO P. TSUTSUMI; AMANDA T. FENERICH; THIAGO H. SILVA. Towards business partnership recommendation using user opinion on Facebook. Journal of Internet Services and Applications, [s. l.], n. 1, p. 1, 2019. DOI 10.1186/s13174-019-0110-2. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.1a40d51553b645bda5fc05e3d4d3e983&custid=s8280428. Acesso em: 12 dez. 2019.
    • AMA:
      Diego P. Tsutsumi, Amanda T. Fenerich, Thiago H. Silva. Towards business partnership recommendation using user opinion on Facebook. Journal of Internet Services and Applications. 2019;(1):1. doi:10.1186/s13174-019-0110-2.
    • APA:
      Diego P. Tsutsumi, Amanda T. Fenerich, & Thiago H. Silva. (2019). Towards business partnership recommendation using user opinion on Facebook. Journal of Internet Services and Applications, (1), 1. https://doi.org/10.1186/s13174-019-0110-2
    • Chicago/Turabian: Author-Date:
      Diego P. Tsutsumi, Amanda T. Fenerich, and Thiago H. Silva. 2019. “Towards Business Partnership Recommendation Using User Opinion on Facebook.” Journal of Internet Services and Applications, no. 1: 1. doi:10.1186/s13174-019-0110-2.
    • Harvard:
      Diego P. Tsutsumi, Amanda T. Fenerich and Thiago H. Silva (2019) ‘Towards business partnership recommendation using user opinion on Facebook’, Journal of Internet Services and Applications, (1), p. 1. doi: 10.1186/s13174-019-0110-2.
    • Harvard: Australian:
      Diego P. Tsutsumi, Amanda T. Fenerich & Thiago H. Silva 2019, ‘Towards business partnership recommendation using user opinion on Facebook’, Journal of Internet Services and Applications, no. 1, p. 1, viewed 12 December 2019, .
    • MLA:
      Diego P. Tsutsumi, et al. “Towards Business Partnership Recommendation Using User Opinion on Facebook.” Journal of Internet Services and Applications, no. 1, 2019, p. 1. EBSCOhost, doi:10.1186/s13174-019-0110-2.
    • Chicago/Turabian: Humanities:
      Diego P. Tsutsumi, Amanda T. Fenerich, and Thiago H. Silva. “Towards Business Partnership Recommendation Using User Opinion on Facebook.” Journal of Internet Services and Applications, no. 1 (2019): 1. doi:10.1186/s13174-019-0110-2.
    • Vancouver/ICMJE:
      Diego P. Tsutsumi, Amanda T. Fenerich, Thiago H. Silva. Towards business partnership recommendation using user opinion on Facebook. Journal of Internet Services and Applications [Internet]. 2019 [cited 2019 Dec 12];(1):1. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.1a40d51553b645bda5fc05e3d4d3e983&custid=s8280428