Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers

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  • Additional Information
    • Publication Information:
      Associação Brasileira de Pesquisadores em Jornalismo, 2019.
    • Publication Date:
      2019
    • Collection:
      LCC:Communication. Mass media
      LCC:Journalism. The periodical press, etc.
    • Abstract:
      This work aims to present a typology of uses of social media by Brazilian traditional newspapers, by analyzing their journalistic content. The research observed 9,993 posts from nine regional newspapers on their Facebook fan pages. We use a quantitative approach through a content analysis of the posts about news collected. Due to the migration to a digital version, many newspapers have used social media as tools for spreading journalistic content. However, the strategies to occupy these spaces are diverse and the enterprises evoke different themes to call the public’s attention, which allows the creation of a typology of different uses of social media. The results show five different profiles of journalistic content on newspapers’ social media, which vary from politicized fan pages to those focused almost exclusively on entertainment. Este artigo tem por objetivo apresentar uma tipologia dos usos que os jornais impressos brasileiros fazem das redes sociais digitais, a partir do conteúdo jornalístico. A pesquisa é feita tendo como base 9.993 postagens realizadas por nove veículos regionais brasileiros em suas fanpages do Facebook. Trata-se de uma abordagem quantitativa, a partir da análise de conteúdo das notícias coletadas. Com a migração para uma versão digital, muitos passaram a utilizar as redes sociais como ferramenta para distribuir conteúdo jornalístico. Porém, as estratégias para ocupar este espaço são diferentes e os veículos exploram de variados temas para chamar a atenção, o que permite a criação de uma tipologia de usos distintos das redes sociais. Os resultados mostram que há, pelo menos, cinco diferentes perfis de conteúdo jornalístico nas redes sociais dos jornais pesquisados, que variam desde fanpages politizadas até aquelas voltadas quase que exclusivamente para o entretenimento. Este artículo busca presentar una tipología de los usos que los periódicos impresos brasileños hacen de las redes sociales, a partir del contenido periodístico. La investigación analiza 9993 posts hechos a lo largo de 45 días por nueve vehículos regionales brasileños en sus fanpages en Facebook. El abordaje metodológico posee un enfoque cuantitativo, teniendo por base el análisis de contenido de las noticias recogidas. Con la migración de los periódicos a una versión digital, muchos de ellos pasaron a utilizar las redes sociales como herramienta para distribuir contenido periodístico. Sin embargo, las estrategias para ocupar este espacio son diferentes entre los medios, los cuales exploran temáticas variadas para llamar la atención, lo que permite la creación de una tipología de usos distintos de las redes sociales. Los resultados muestran que hay al menos cinco diferentes perfiles de contenido periodístico en las redes sociales de los periódicos investigados, que varían desde fanpages politizadas hasta aquellas que se dirigen casi exclusivamente al entretenimiento.
    • File Description:
      electronic resource
    • ISSN:
      1808-4079
      1981-9854
    • Relation:
      https://bjr.sbpjor.org.br/bjr/article/view/1106; https://doaj.org/toc/1808-4079; https://doaj.org/toc/1981-9854
    • Accession Number:
      10.25200/BJR.v15n1.2019.1106
    • Rights:
      Journal Licence: CC BY-NC-ND
    • Accession Number:
      edsdoj.4cceeddc77314cddb4e630396ee848ea
  • Citations
    • ABNT:
      MICHELE GOULART MASSUCHIN; CAMILLA QUESADA TAVARES; REGILSON FURTADO BORGES. Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers. Brazilian Journalism Research, [s. l.], n. 1, p. 176, 2019. Disponível em: . Acesso em: 20 ago. 2019.
    • AMA:
      Michele Goulart Massuchin, Camilla Quesada Tavares, Regilson Furtado Borges. Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers. Brazilian Journalism Research. 2019;(1):176. doi:10.25200/BJR.v15n1.2019.1106.
    • APA:
      Michele Goulart Massuchin, Camilla Quesada Tavares, & Regilson Furtado Borges. (2019). Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers. Brazilian Journalism Research, (1), 176. https://doi.org/10.25200/BJR.v15n1.2019.1106
    • Chicago/Turabian: Author-Date:
      Michele Goulart Massuchin, Camilla Quesada Tavares, and Regilson Furtado Borges. 2019. “Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers.” Brazilian Journalism Research, no. 1: 176. doi:10.25200/BJR.v15n1.2019.1106.
    • Harvard:
      Michele Goulart Massuchin, Camilla Quesada Tavares and Regilson Furtado Borges (2019) ‘Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers’, Brazilian Journalism Research, (1), p. 176. doi: 10.25200/BJR.v15n1.2019.1106.
    • Harvard: Australian:
      Michele Goulart Massuchin, Camilla Quesada Tavares & Regilson Furtado Borges 2019, ‘Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers’, Brazilian Journalism Research, no. 1, p. 176, viewed 20 August 2019, .
    • MLA:
      Michele Goulart Massuchin, et al. “Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers.” Brazilian Journalism Research, no. 1, 2019, p. 176. EBSCOhost, doi:10.25200/BJR.v15n1.2019.1106.
    • Chicago/Turabian: Humanities:
      Michele Goulart Massuchin, Camilla Quesada Tavares, and Regilson Furtado Borges. “Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers.” Brazilian Journalism Research, no. 1 (2019): 176. doi:10.25200/BJR.v15n1.2019.1106.
    • Vancouver/ICMJE:
      Michele Goulart Massuchin, Camilla Quesada Tavares, Regilson Furtado Borges. Journalism on Social Media: Different Profiles of Journalistic Content on the Facebook Pages of Brazilian Newspapers. Brazilian Journalism Research [Internet]. 2019 [cited 2019 Aug 20];(1):176. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.4cceeddc77314cddb4e630396ee848ea&custid=s8280428