GENERAL ASPECTS OF USING NARRATIVE MARKETING IN THE PROMOTION OF LOCAL PRODUCTS IN MEDIA AND SOCIAL NETWORKS

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  • Additional Information
    • Publication Information:
      AcademicPres, 2016.
    • Publication Date:
      2016
    • Collection:
      LCC:Agriculture
      LCC:Agriculture (General)
      LCC:Plant culture
    • Abstract:
      This work proposes to reveal the importance of promotion of agricultural products in the mainstream media for costumer retention and attracting new markets. The complexity of this reality is being reflected in the diversity of studies and programs proposed by the European Union through the Common Agricultural Policy with the target to promote local products. Another fact that proves the previous point is the plentitude of specialists in marketing who are being attracted more and more by direct marketing, achieved trough social media.
    • File Description:
      electronic resource
    • ISSN:
      1221-5317
    • Relation:
      http://journals.usamvcluj.ro/index.php/agricultura/article/view/12685; https://doaj.org/toc/1221-5317
    • Accession Number:
      10.15835/agrisp.v99i3-4.12685
    • Rights:
      Journal Licence: CC BY-NC-ND
    • Accession Number:
      edsdoj.69cc784fb3464af4b527a8e8198dd6b5
  • Citations
    • ABNT:
      LIGIA POPA. General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks. Agricultura, [s. l.], n. 3–4, 2016. DOI 10.15835/agrisp.v99i3-4.12685. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.69cc784fb3464af4b527a8e8198dd6b5&custid=s8280428. Acesso em: 10 dez. 2019.
    • AMA:
      Ligia Popa. General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks. Agricultura. 2016;(3-4). doi:10.15835/agrisp.v99i3-4.12685.
    • APA:
      Ligia Popa. (2016). General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks. Agricultura, (3–4). https://doi.org/10.15835/agrisp.v99i3-4.12685
    • Chicago/Turabian: Author-Date:
      Ligia Popa. 2016. “General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks.” Agricultura, no. 3–4. doi:10.15835/agrisp.v99i3-4.12685.
    • Harvard:
      Ligia Popa (2016) ‘General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks’, Agricultura, (3–4). doi: 10.15835/agrisp.v99i3-4.12685.
    • Harvard: Australian:
      Ligia Popa 2016, ‘General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks’, Agricultura, no. 3–4, viewed 10 December 2019, .
    • MLA:
      Ligia Popa. “General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks.” Agricultura, no. 3–4, 2016. EBSCOhost, doi:10.15835/agrisp.v99i3-4.12685.
    • Chicago/Turabian: Humanities:
      Ligia Popa. “General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks.” Agricultura, no. 3–4 (2016). doi:10.15835/agrisp.v99i3-4.12685.
    • Vancouver/ICMJE:
      Ligia Popa. General Aspects of Using Narrative Marketing in the Promotion of Local Products in Media and Social Networks. Agricultura [Internet]. 2016 [cited 2019 Dec 10];(3–4). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.69cc784fb3464af4b527a8e8198dd6b5&custid=s8280428