The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception

Item request has been placed! ×
Item request cannot be made. ×
  Processing Request
  • Additional Information
    • Publication Information:
      Usak University, 2015.
    • Publication Date:
      2015
    • Collection:
      LCC:Political science
      LCC:Business
      LCC:Economics as a science
    • Abstract:
      The purpose of the study is to explore the perception of public relations among business managers and find out importance of public relations for business. Moreover, this study examines effect of public relations on financial performance. A sample of data was collected among 115 companies managers in an Organized Industrial Zone District. Structural Equation Modeling (SEM) and ANOVA are used to analyze data. According to the results generally managers use public relations term instead of customer relations. There is a positive correlation between pay attention to public relation and popularity of business. Additionally, result of the study suggest that public relations effects to financial performance of companies positively. Finally, the study has practical implications for policy makers and business managers in terms of the role of public relations to communicate with stakeholders.
    • File Description:
      electronic resource
    • ISSN:
      2148-4228
    • Relation:
      http://dergipark.gov.tr/download/article-file/202178; https://doaj.org/toc/2148-4228
    • Rights:
      Journal Licence: CC BY-NC
    • Accession Number:
      edsdoj.90cbe30edf4974ba03f8cdd51b3ccc
  • Citations
    • ABNT:
      ERCAN ÖZEN; FILIZ KILINÇ. The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception. Optimum Ekonomi ve Yönetim Bilimleri Dergisi, [s. l.], n. 1, p. 147, 2015. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428. Acesso em: 5 dez. 2019.
    • AMA:
      Ercan ÖZEN, Filiz KILINÇ. The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception. Optimum Ekonomi ve Yönetim Bilimleri Dergisi. 2015;(1):147. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428. Accessed December 5, 2019.
    • APA:
      Ercan ÖZEN, & Filiz KILINÇ. (2015). The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception. Optimum Ekonomi ve Yönetim Bilimleri Dergisi, (1), 147. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Ercan ÖZEN, and Filiz KILINÇ. 2015. “The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception.” Optimum Ekonomi ve Yönetim Bilimleri Dergisi, no. 1: 147. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428.
    • Harvard:
      Ercan ÖZEN and Filiz KILINÇ (2015) ‘The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception’, Optimum Ekonomi ve Yönetim Bilimleri Dergisi, (1), p. 147. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428 (Accessed: 5 December 2019).
    • Harvard: Australian:
      Ercan ÖZEN & Filiz KILINÇ 2015, ‘The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception’, Optimum Ekonomi ve Yönetim Bilimleri Dergisi, no. 1, p. 147, viewed 5 December 2019, .
    • MLA:
      Ercan ÖZEN, and Filiz KILINÇ. “The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception.” Optimum Ekonomi ve Yönetim Bilimleri Dergisi, no. 1, 2015, p. 147. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Ercan ÖZEN, and Filiz KILINÇ. “The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception.” Optimum Ekonomi ve Yönetim Bilimleri Dergisi, no. 1 (2015): 147. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428.
    • Vancouver/ICMJE:
      Ercan ÖZEN, Filiz KILINÇ. The Role of Public Relations on the Rise of Financial Performance in Business and Public Relations Perception. Optimum Ekonomi ve Yönetim Bilimleri Dergisi [Internet]. 2015 [cited 2019 Dec 5];(1):147. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.90cbe30edf4974ba03f8cdd51b3ccc&custid=s8280428