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The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis

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  • Additional Information
    • Publication Information:
      Isarder, 2012.
    • Publication Date:
      2012
    • Collection:
      LCC:Business
    • Abstract:
      The rapid advancements of informational and technological developments have exposed the businesses and the markets to have great changes day by day. Within the framework of these changes, along with the inevitable necessity of the competition, businesses are obliged to produce products/services going beyond the demands/needs and experiences directing the emotional searches of customers. So, the new competitive tool of businesses that see themselves beyond products and services producers is ‘experience marketing’. The aim of this study is to analyze the concept of experience marketing which is important for creating the sustainable competitive advantage and its characteristic features through the conceptual structures and to examine the results.
    • File Description:
      electronic resource
    • ISSN:
      1309-0712
    • Relation:
      http://www.isarder.org/tr/2012cilt4no4/2012_vol.4_issue.4_article08_full%20text.pdf; https://doaj.org/toc/1309-0712
    • Rights:
      Journal Licence: CC BY-NC
    • Accession Number:
      edsdoj.bb4147166a784260a17be841518599e3
  • Citations
    • ABNT:
      F. ÖZLEM GÜZEL; NURHAN PAPATYA. The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis. İşletme Araştırmaları Dergisi, [s. l.], v. 4, n. 4, p. 109–125, 2012. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428. Acesso em: 16 jul. 2020.
    • AMA:
      F. Özlem GÜZEL, Nurhan PAPATYA. The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis. İşletme Araştırmaları Dergisi. 2012;4(4):109-125. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428. Accessed July 16, 2020.
    • AMA11:
      F. Özlem GÜZEL, Nurhan PAPATYA. The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis. İşletme Araştırmaları Dergisi. 2012;4(4):109-125. Accessed July 16, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428
    • APA:
      F. Özlem GÜZEL, & Nurhan PAPATYA. (2012). The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis. İşletme Araştırmaları Dergisi, 4(4), 109–125.
    • Chicago/Turabian: Author-Date:
      F. Özlem GÜZEL, and Nurhan PAPATYA. 2012. “The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis.” İşletme Araştırmaları Dergisi 4 (4): 109–25. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428.
    • Harvard:
      F. Özlem GÜZEL and Nurhan PAPATYA (2012) ‘The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis’, İşletme Araştırmaları Dergisi, 4(4), pp. 109–125. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428 (Accessed: 16 July 2020).
    • Harvard: Australian:
      F. Özlem GÜZEL & Nurhan PAPATYA 2012, ‘The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis’, İşletme Araştırmaları Dergisi, vol. 4, no. 4, pp. 109–125, viewed 16 July 2020, .
    • MLA:
      F. Özlem GÜZEL, and Nurhan PAPATYA. “The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis.” İşletme Araştırmaları Dergisi, vol. 4, no. 4, Dec. 2012, pp. 109–125. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428.
    • Chicago/Turabian: Humanities:
      F. Özlem GÜZEL, and Nurhan PAPATYA. “The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis.” İşletme Araştırmaları Dergisi 4, no. 4 (December 1, 2012): 109–25. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428.
    • Vancouver/ICMJE:
      F. Özlem GÜZEL, Nurhan PAPATYA. The Dance of the Emotional Searches with Marketing: The Experience Marketing a Conceptual Analysis. İşletme Araştırmaları Dergisi [Internet]. 2012 Dec 1 [cited 2020 Jul 16];4(4):109–25. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.bb4147166a784260a17be841518599e3&custid=s8280428