Prioritising marketing activities in different types of marketing functions

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  • Author(s): Martensen, A.1; Mouritsen, J.2
  • Source:
    In: Total Quality Management and Business Excellence. (Total Quality Management and Business Excellence, 19 September 2017, 28(11-12):1264-1284)
  • Publication Information:
    Routledge
  • Document Type:
    Article
  • Language:
    English
  • Additional Information
    • Affiliation:
      1Department of Marketing, Copenhagen Business School
      2Department of Operations Management, Copenhagen Business School
    • Publication Date:
      2017
    • Author Keywords:
      business performance
      online survey
      prioritising marketing investment
      structural equation modelling
      top management's respect
      types of marketing functions
    • ISSN:
      14783371
      14783363
    • Accession Number:
      10.1080/14783363.2015.1135726
    • Rights:
      Copyright 2017 Elsevier B.V., All rights reserved.
    • Accession Number:
      edselc.2-52.0-84958529314
  • Citations
    • ABNT:
      MARTENSEN, A. ( 1 ); MOURITSEN, J. ( 2 ). Prioritising marketing activities in different types of marketing functions. Total Quality Management and Business Excellence, [s. l.], v. 28, n. 11–12, p. 1264–1284, [s.d.]. Disponível em: . Acesso em: 16 out. 2019.
    • AMA:
      Martensen A( 1 ), Mouritsen J( 2 ). Prioritising marketing activities in different types of marketing functions. Total Quality Management and Business Excellence. 28(11-12):1264-1284. doi:10.1080/14783363.2015.1135726.
    • APA:
      Martensen, A. ( 1 ), & Mouritsen, J. ( 2 ). (n.d.). Prioritising marketing activities in different types of marketing functions. Total Quality Management and Business Excellence, 28(11–12), 1264–1284. https://doi.org/10.1080/14783363.2015.1135726
    • Chicago/Turabian: Author-Date:
      Martensen, A. ( 1 ), and J. ( 2 ) Mouritsen. 2019. “Prioritising Marketing Activities in Different Types of Marketing Functions.” Total Quality Management and Business Excellence 28 (11–12): 1264–84. Accessed October 16. doi:10.1080/14783363.2015.1135726.
    • Harvard:
      Martensen, A. ( 1 ) and Mouritsen, J. ( 2 ) (no date) ‘Prioritising marketing activities in different types of marketing functions’, Total Quality Management and Business Excellence, 28(11–12), pp. 1264–1284. doi: 10.1080/14783363.2015.1135726.
    • Harvard: Australian:
      Martensen, A( 1 ) & Mouritsen, J( 2 ) n.d., ‘Prioritising marketing activities in different types of marketing functions’, Total Quality Management and Business Excellence, vol. 28, no. 11–12, pp. 1264–1284, viewed 16 October 2019, .
    • MLA:
      Martensen, A. (. 1. )., and J. (. 2. ). Mouritsen. “Prioritising Marketing Activities in Different Types of Marketing Functions.” Total Quality Management and Business Excellence, vol. 28, no. 11–12, pp. 1264–1284. EBSCOhost, doi:10.1080/14783363.2015.1135726. Accessed 16 Oct. 2019.
    • Chicago/Turabian: Humanities:
      Martensen, A. ( 1 ), and J. ( 2 ) Mouritsen. “Prioritising Marketing Activities in Different Types of Marketing Functions.” Total Quality Management and Business Excellence 28, no. 11–12: 1264–84. Accessed October 16, 2019. doi:10.1080/14783363.2015.1135726.
    • Vancouver/ICMJE:
      Martensen A( 1 ), Mouritsen J( 2 ). Prioritising marketing activities in different types of marketing functions. Total Quality Management and Business Excellence [Internet]. [cited 2019 Oct 16];28(11–12):1264–84. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edselc&AN=edselc.2-52.0-84958529314&custid=s8280428