Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms

Item request has been placed! ×
Item request cannot be made. ×
  Processing Request
Read Online Add to Saved list
  • Additional Information
    • Affiliation:
      1Department of Marketing, Faculty of Economics and Business, University of Murcia
      2Department of Business Organization and Finance, Faculty of Economics and Business, University of Murcia
    • Publication Date:
      2019
    • Author Keywords:
      Business model
      Manufacturing firms
      Manufacturing industries
      Marketing innovations
      Service firms
      Service industries
    • ISSN:
      14601060
    • Accession Number:
      10.1108/EJIM-12-2018-0259
    • Rights:
      Copyright 2019 Elsevier B.V., All rights reserved.
    • Accession Number:
      edselc.2-52.0-85067070193
  • Citations
    • ABNT:
      MOLINA-CASTILLO, F.-J. ( 1 ); MEROÑO-CERDAN, A.-L. ( 2 ); LÓPEZ-NICOLÁS, C. ( 2 ). Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms. European Journal of Innovation Management, [s. l.], [s. d.]. DOI 10.1108/EJIM-12-2018-0259. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edselc&AN=edselc.2-52.0-85067070193&custid=s8280428. Acesso em: 13 dez. 2019.
    • AMA:
      Molina-Castillo F-J( 1 ), Meroño-Cerdan A-L( 2 ), López-Nicolás C( 2 ). Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms. European Journal of Innovation Management. doi:10.1108/EJIM-12-2018-0259.
    • APA:
      Molina-Castillo, F.-J. ( 1 ), Meroño-Cerdan, A.-L. ( 2 ), & López-Nicolás, C. ( 2 ). (n.d.). Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-12-2018-0259
    • Chicago/Turabian: Author-Date:
      Molina-Castillo, F.-J. ( 1 ), A.-L. ( 2 ) Meroño-Cerdan, and C. ( 2 ) López-Nicolás. 2019. “Impact of Business Model Objectives on Marketing Innovation Activities: A Comparison between Manufacturing and Service Firms.” European Journal of Innovation Management. Accessed December 13. doi:10.1108/EJIM-12-2018-0259.
    • Harvard:
      Molina-Castillo, F.-J. ( 1 ), Meroño-Cerdan, A.-L. ( 2 ) and López-Nicolás, C. ( 2 ) (no date) ‘Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms’, European Journal of Innovation Management. doi: 10.1108/EJIM-12-2018-0259.
    • Harvard: Australian:
      Molina-Castillo, F-J( 1 ), Meroño-Cerdan, A-L( 2 ) & López-Nicolás, C( 2 ) n.d., ‘Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms’, European Journal of Innovation Management, viewed 13 December 2019, .
    • MLA:
      Molina-Castillo, F. J. (. 1. )., et al. “Impact of Business Model Objectives on Marketing Innovation Activities: A Comparison between Manufacturing and Service Firms.” European Journal of Innovation Management. EBSCOhost, doi:10.1108/EJIM-12-2018-0259. Accessed 13 Dec. 2019.
    • Chicago/Turabian: Humanities:
      Molina-Castillo, F.-J. ( 1 ), A.-L. ( 2 ) Meroño-Cerdan, and C. ( 2 ) López-Nicolás. “Impact of Business Model Objectives on Marketing Innovation Activities: A Comparison between Manufacturing and Service Firms.” European Journal of Innovation Management. Accessed December 13, 2019. doi:10.1108/EJIM-12-2018-0259.
    • Vancouver/ICMJE:
      Molina-Castillo F-J( 1 ), Meroño-Cerdan A-L( 2 ), López-Nicolás C( 2 ). Impact of business model objectives on marketing innovation activities: A comparison between manufacturing and service firms. European Journal of Innovation Management [Internet]. [cited 2019 Dec 13]; Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edselc&AN=edselc.2-52.0-85067070193&custid=s8280428