Business model translation—The case of spreading a business model for solar energy

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  • Additional Information
    • Affiliation:
      Design Sciences, Faculty of Engineering, Lund University, Box 118, 221 00 Lund, Sweden
    • Keywords:
      Solar photovoltaics
      Business model
      Translation
      Renewable energy
      Entrepreneurship
    • Abstract:
      Distributed solar photovoltaic systems are considered an important renewable energy source for meeting renewable energy targets and mitigating climate change. In several markets, emerging firms have established new business models to offer residential customers solar panel systems. In California, the third-party ownership business model has been successfully established during the last decade, and is currently spreading to other markets. Through a longitudinal case study, this paper explores how a startup firm in the Netherlands set up the third-party ownership business model on the Dutch market. The case shows that the process of bringing a business model to a new market is not sufficiently understood as a process of diffusion. Alternatively, it is a process of business model translation, in which the actors involved play a central role in adapting and successfully establishing the business model in a new market. The results have implications for both practitioners and policy makers, as well as the emerging literature on business models for sustainability.
    • ISSN:
      0960-1481
    • Accession Number:
      10.1016/j.renene.2018.09.036
    • Accession Number:
      S0960148118310991
    • Copyright:
      © 2018 Elsevier Ltd. All rights reserved.
  • Citations
    • ABNT:
      AHLGREN ODE, K.; LAGERSTEDT WADIN, J. Business model translation—The case of spreading a business model for solar energy. Renewable Energy, [s. l.], v. 133, p. 23–31, 2019. DOI 10.1016/j.renene.2018.09.036. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edselp&AN=S0960148118310991&custid=s8280428. Acesso em: 16 dez. 2019.
    • AMA:
      Ahlgren Ode K, Lagerstedt Wadin J. Business model translation—The case of spreading a business model for solar energy. Renewable Energy. 2019;133:23-31. doi:10.1016/j.renene.2018.09.036.
    • APA:
      Ahlgren Ode, K., & Lagerstedt Wadin, J. (2019). Business model translation—The case of spreading a business model for solar energy. Renewable Energy, 133, 23–31. https://doi.org/10.1016/j.renene.2018.09.036
    • Chicago/Turabian: Author-Date:
      Ahlgren Ode, Kajsa, and Jessica Lagerstedt Wadin. 2019. “Business Model Translation—The Case of Spreading a Business Model for Solar Energy.” Renewable Energy 133 (April): 23–31. doi:10.1016/j.renene.2018.09.036.
    • Harvard:
      Ahlgren Ode, K. and Lagerstedt Wadin, J. (2019) ‘Business model translation—The case of spreading a business model for solar energy’, Renewable Energy, 133, pp. 23–31. doi: 10.1016/j.renene.2018.09.036.
    • Harvard: Australian:
      Ahlgren Ode, K & Lagerstedt Wadin, J 2019, ‘Business model translation—The case of spreading a business model for solar energy’, Renewable Energy, vol. 133, pp. 23–31, viewed 16 December 2019, .
    • MLA:
      Ahlgren Ode, Kajsa, and Jessica Lagerstedt Wadin. “Business Model Translation—The Case of Spreading a Business Model for Solar Energy.” Renewable Energy, vol. 133, Apr. 2019, pp. 23–31. EBSCOhost, doi:10.1016/j.renene.2018.09.036.
    • Chicago/Turabian: Humanities:
      Ahlgren Ode, Kajsa, and Jessica Lagerstedt Wadin. “Business Model Translation—The Case of Spreading a Business Model for Solar Energy.” Renewable Energy 133 (April 1, 2019): 23–31. doi:10.1016/j.renene.2018.09.036.
    • Vancouver/ICMJE:
      Ahlgren Ode K, Lagerstedt Wadin J. Business model translation—The case of spreading a business model for solar energy. Renewable Energy [Internet]. 2019 Apr 1 [cited 2019 Dec 16];133:23–31. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edselp&AN=S0960148118310991&custid=s8280428