An assessment of the influence of personal branding on financing entrepreneurial ventures

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  • Additional Information
    • Affiliation:
      a College of Business – Zayed University, United Arab Emirates
      b Faculty of Economics & Political Science – Cairo University, Egypt
      c Emirates Airlines, United Arab Emirates
    • Keywords:
      Business
      Economics
      Industry
      Information science
      Political science
      Sociology
    • Abstract:
      This research explores the influence of an entrepreneur's personal brand in attracting capital, by examining the validity of the Entrepreneurial Brand Personality Equity (EBPE) model of Balakrishnan and Michael (2011). Its particular concern is whether investors provide funding to an entrepreneur's idea, or, to the entrepreneur behind the idea. Concomitantly, it seeks to identify the variations in the importance accorded by different investors to the several variables of the EBPE model, and whether these variations-and also the stages of business-influence the final investment decisions of investors. The findings of this mixed methods study hold significant implications for various stakeholders, and suggest that the presence of the EPBE model's dimensions in an entrepreneur are very necessary for attracting investors' capital. The personal branding of the A-team in particular, clearly emerged as the most critical variable of the EBPE model, based on the type of investor and stage of the entrepreneurial venture.
    • ISSN:
      2405-8440
    • Accession Number:
      10.1016/j.heliyon.2019.e01164
    • Accession Number:
      S2405844018370634
    • Copyright:
      © 2019 The Authors. Published by Elsevier Ltd.
  • Citations
    • ABNT:
      ELMASSAH, S. et al. An assessment of the influence of personal branding on financing entrepreneurial ventures. Heliyon, [s. l.], v. 5, n. 2, p. e01164, 2019. Disponível em: . Acesso em: 18 nov. 2019.
    • AMA:
      ElMassah S, Michael I, James R, Ghimpu I. An assessment of the influence of personal branding on financing entrepreneurial ventures. Heliyon. 2019;5(2):e01164. doi:10.1016/j.heliyon.2019.e01164.
    • APA:
      ElMassah, S., Michael, I., James, R., & Ghimpu, I. (2019). An assessment of the influence of personal branding on financing entrepreneurial ventures. Heliyon, 5(2), e01164. https://doi.org/10.1016/j.heliyon.2019.e01164
    • Chicago/Turabian: Author-Date:
      ElMassah, Suzanna, Ian Michael, Reynold James, and Ionica Ghimpu. 2019. “An Assessment of the Influence of Personal Branding on Financing Entrepreneurial Ventures.” Heliyon 5 (2): e01164. doi:10.1016/j.heliyon.2019.e01164.
    • Harvard:
      ElMassah, S. et al. (2019) ‘An assessment of the influence of personal branding on financing entrepreneurial ventures’, Heliyon, 5(2), p. e01164. doi: 10.1016/j.heliyon.2019.e01164.
    • Harvard: Australian:
      ElMassah, S, Michael, I, James, R & Ghimpu, I 2019, ‘An assessment of the influence of personal branding on financing entrepreneurial ventures’, Heliyon, vol. 5, no. 2, p. e01164, viewed 18 November 2019, .
    • MLA:
      ElMassah, Suzanna, et al. “An Assessment of the Influence of Personal Branding on Financing Entrepreneurial Ventures.” Heliyon, vol. 5, no. 2, Feb. 2019, p. e01164. EBSCOhost, doi:10.1016/j.heliyon.2019.e01164.
    • Chicago/Turabian: Humanities:
      ElMassah, Suzanna, Ian Michael, Reynold James, and Ionica Ghimpu. “An Assessment of the Influence of Personal Branding on Financing Entrepreneurial Ventures.” Heliyon 5, no. 2 (February 1, 2019): e01164. doi:10.1016/j.heliyon.2019.e01164.
    • Vancouver/ICMJE:
      ElMassah S, Michael I, James R, Ghimpu I. An assessment of the influence of personal branding on financing entrepreneurial ventures. Heliyon [Internet]. 2019 Feb 1 [cited 2019 Nov 18];5(2):e01164. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edselp&AN=S2405844018370634&custid=s8280428