The Reliability of Input/Output Analysis for Marketing

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  • Additional Information
    • Publication Information:
      Graduate Schools of Business Administration, University of California, 1972.
    • Publication Date:
      1972
    • Abstract:
      Although interest in input/output analysis was expressed as early as 1951, apparently few companies are using this technique. Typical marketing problems related to identification of users, estimates of users' needs, and determination of users' relative growth rates should lend themselves well to input/output technique. An example of input/output application to a market identification problem for a hypothetical firm is developed.
    • ISSN:
      00081256
      21628564
    • Accession Number:
      10.2307/41164386
    • Rights:
      © 1972 The Regents of the University of California
    • Accession Number:
      edsjsr.10.2307.41164386
  • Citations
    • ABNT:
      JAMES T. ROTHE. The Reliability of Input/Output Analysis for Marketing. California Management Review, [s. l.], v. 14, n. 4, p. 75, 1972. Disponível em: . Acesso em: 20 set. 2019.
    • AMA:
      JAMES T. ROTHE. The Reliability of Input/Output Analysis for Marketing. California Management Review. 1972;14(4):75. doi:10.2307/41164386.
    • APA:
      JAMES T. ROTHE. (1972). The Reliability of Input/Output Analysis for Marketing. California Management Review, 14(4), 75. https://doi.org/10.2307/41164386
    • Chicago/Turabian: Author-Date:
      JAMES T. ROTHE. 1972. “The Reliability of Input/Output Analysis for Marketing.” California Management Review 14 (4): 75. doi:10.2307/41164386.
    • Harvard:
      JAMES T. ROTHE (1972) ‘The Reliability of Input/Output Analysis for Marketing’, California Management Review, 14(4), p. 75. doi: 10.2307/41164386.
    • Harvard: Australian:
      JAMES T. ROTHE 1972, ‘The Reliability of Input/Output Analysis for Marketing’, California Management Review, vol. 14, no. 4, p. 75, viewed 20 September 2019, .
    • MLA:
      JAMES T. ROTHE. “The Reliability of Input/Output Analysis for Marketing.” California Management Review, vol. 14, no. 4, 1972, p. 75. EBSCOhost, doi:10.2307/41164386.
    • Chicago/Turabian: Humanities:
      JAMES T. ROTHE. “The Reliability of Input/Output Analysis for Marketing.” California Management Review 14, no. 4 (1972): 75. doi:10.2307/41164386.
    • Vancouver/ICMJE:
      JAMES T. ROTHE. The Reliability of Input/Output Analysis for Marketing. California Management Review [Internet]. 1972 [cited 2019 Sep 20];14(4):75. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsjsr&AN=edsjsr.10.2307.41164386&custid=s8280428