Foreignization and Englishization in Turkish Business Naming Practices

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  • Source:
    Journal of Language and Linguistic Studies, v14 n1 p139-152 2018. 14 pp.
  • Language:
    English
  • Publication Type:
    Journal Articles; Reports - Research
  • Additional Information
    • Author(s):
      Görgülü, Emrah (ORCID 0000-0003-0879-1049)
    • Availability:
      Full Text from ERIC Available online: https://eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=EJ1175800
      Journal of Language and Linguistic Studies. Hacettepe Universitesi, Egitim Fakultesi B Blok, Yabanci Diller Egitimi Bolumu, Ingiliz Dili Egitimi Anabilim Dali, Ankara 06800, Turkey. e-mail: jllsturkey@gmail.com; Web site: http://www.jlls.org
    • Peer Reviewed:
      Y
    • ISSN:
      1305-578X
    • Subject Terms:
    • Subject Terms:
    • Abstract:
      This paper investigates the effect of foreignization and Englishization on business naming practices in Turkey. The question that is addressed is in what new ways foreign elements and English lexical items influence the naming of store signs in the language. In previous work, it was argued that there are roughly three main ways in which foreignization and Englishization surface in Turkish business naming: (i) foreign signs such as non-English (e.g. German and French) and English signs, (ii) hybrid signs that include a combination of Turkish and English words, and (iii) Englishized Turkish signs that include businesses that adopted artificially created signs using English orthography to represent Turkish phonology (Üstünova et al., 2010; Selvi, 2011). Based on new data, I show here that there is a new and creative practice that manifests itself in a different way. This new procedure could be dubbed as "consonant gemination" since it copies the consonant in the middle of the word, and the new word is usually accompanied by an English word. The practice has important consequences since it changes both the syllable structure and the pronunciation of the word. Further work will shed light on whether this would give rise to other types of business naming practices and whether it will have a long-term effect in the phonology and spelling of Turkish words.
    • Abstract:
      As Provided
    • Number of References:
      21
    • Physical Description:
      14
    • Journal Code:
      SEP2018
    • Publication Date:
      2018
    • Accession Number:
      EJ1175800
  • Citations
    • ABNT:
      GÖRGÜLÜ, E. Foreignization and Englishization in Turkish Business Naming Practices. Journal of Language and Linguistic Studies, [s. l.], v. 14, n. 1, p. 139–152, 2018. Disponível em: . Acesso em: 20 set. 2019.
    • AMA:
      Görgülü E. Foreignization and Englishization in Turkish Business Naming Practices. Journal of Language and Linguistic Studies. 2018;14(1):139-152. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1175800&custid=s8280428. Accessed September 20, 2019.
    • APA:
      Görgülü, E. (2018). Foreignization and Englishization in Turkish Business Naming Practices. Journal of Language and Linguistic Studies, 14(1), 139–152. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1175800&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Görgülü, Emrah. 2018. “Foreignization and Englishization in Turkish Business Naming Practices.” Journal of Language and Linguistic Studies 14 (1): 139–52. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1175800&custid=s8280428.
    • Harvard:
      Görgülü, E. (2018) ‘Foreignization and Englishization in Turkish Business Naming Practices’, Journal of Language and Linguistic Studies, 14(1), pp. 139–152. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1175800&custid=s8280428 (Accessed: 20 September 2019).
    • Harvard: Australian:
      Görgülü, E 2018, ‘Foreignization and Englishization in Turkish Business Naming Practices’, Journal of Language and Linguistic Studies, vol. 14, no. 1, pp. 139–152, viewed 20 September 2019, .
    • MLA:
      Görgülü, Emrah. “Foreignization and Englishization in Turkish Business Naming Practices.” Journal of Language and Linguistic Studies, vol. 14, no. 1, Jan. 2018, pp. 139–152. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1175800&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Görgülü, Emrah. “Foreignization and Englishization in Turkish Business Naming Practices.” Journal of Language and Linguistic Studies 14, no. 1 (January 1, 2018): 139–52. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1175800&custid=s8280428.
    • Vancouver/ICMJE:
      Görgülü E. Foreignization and Englishization in Turkish Business Naming Practices. Journal of Language and Linguistic Studies [Internet]. 2018 Jan 1 [cited 2019 Sep 20];14(1):139–52. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=EJ1175800&custid=s8280428