The Motherhood Business : Consumption, Communication, and Privilege

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  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering, consumption, mobility, and leisure. The Motherhood Business follows the harried mother's path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and “mompreneurs”over the last decade. Starting with the rapidly expanding global fertility market, The Motherhood Business explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of “intensive mothering ideology” in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship. Although social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, The Motherhood Business illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780817318901. 9780817389086.
    • Accession Number:
      921122552
    • Accession Number:
      1065347
    • Publication Information:
      Print/Save 100 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      DEMO, A. T.; BORDA, J. L.; KROLØKKE, C. The Motherhood Business : Consumption, Communication, and Privilege. Tuscaloosa, Alabama: University Alabama Press, 2015. Disponível em: . Acesso em: 15 jun. 2019.
    • AMA:
      Demo AT, Borda JL, Kroløkke C. The Motherhood Business : Consumption, Communication, and Privilege. Tuscaloosa, Alabama: University Alabama Press; 2015. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1065347&custid=s8280428. Accessed June 15, 2019.
    • APA:
      Demo, A. T., Borda, J. L., & Kroløkke, C. (2015). The Motherhood Business : Consumption, Communication, and Privilege. Tuscaloosa, Alabama: University Alabama Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1065347&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Demo, Anne Teresa, Jennifer L. Borda, and Charlotte Kroløkke. 2015. The Motherhood Business : Consumption, Communication, and Privilege. Rhetoric, Culture, and Social Critique. Tuscaloosa, Alabama: University Alabama Press. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1065347&custid=s8280428.
    • Harvard:
      Demo, A. T., Borda, J. L. and Kroløkke, C. (2015) The Motherhood Business : Consumption, Communication, and Privilege. Tuscaloosa, Alabama: University Alabama Press (Rhetoric, Culture, and Social Critique). Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1065347&custid=s8280428 (Accessed: 15 June 2019).
    • Harvard: Australian:
      Demo, AT, Borda, JL & Kroløkke, C 2015, The Motherhood Business : Consumption, Communication, and Privilege, Rhetoric, Culture, and Social Critique, University Alabama Press, Tuscaloosa, Alabama, viewed 15 June 2019, .
    • MLA:
      Demo, Anne Teresa, et al. The Motherhood Business : Consumption, Communication, and Privilege. University Alabama Press, 2015. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1065347&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Demo, Anne Teresa, Jennifer L. Borda, and Charlotte Kroløkke. The Motherhood Business : Consumption, Communication, and Privilege. Rhetoric, Culture, and Social Critique. Tuscaloosa, Alabama: University Alabama Press, 2015. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1065347&custid=s8280428.
    • Vancouver/ICMJE:
      Demo AT, Borda JL, Kroløkke C. The Motherhood Business : Consumption, Communication, and Privilege [Internet]. Tuscaloosa, Alabama: University Alabama Press; 2015 [cited 2019 Jun 15]. (Rhetoric, Culture, and Social Critique). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1065347&custid=s8280428