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Corporate Brand Personality : Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

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  • Author(s): Everett, Lesley
  • Publication Information:
    philadelphia : Kogan Page. 2016
  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780749471378. 9780749471385.
    • Accession Number:
      936332056
    • Accession Number:
      1162774
    • Publication Information:
      Print/Save 40 pages
      Copy/Paste Restricted
  • Citations
    • ABNT:
      EVERETT, L. Corporate Brand Personality : Re-focus Your Organization’s Culture to Build Trust, Respect and Authenticity. philadelphia: Kogan Page, 2016. ISBN 9780749471378. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428. Acesso em: 11 jul. 2020.
    • AMA:
      Everett L. Corporate Brand Personality : Re-Focus Your Organization’s Culture to Build Trust, Respect and Authenticity. philadelphia: Kogan Page; 2016. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428. Accessed July 11, 2020.
    • AMA11:
      Everett L. Corporate Brand Personality : Re-Focus Your Organization’s Culture to Build Trust, Respect and Authenticity. Kogan Page; 2016. Accessed July 11, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428
    • APA:
      Everett, L. (2016). Corporate Brand Personality : Re-focus Your Organization’s Culture to Build Trust, Respect and Authenticity. Kogan Page.
    • Chicago/Turabian: Author-Date:
      Everett, Lesley. 2016. Corporate Brand Personality : Re-Focus Your Organization’s Culture to Build Trust, Respect and Authenticity. philadelphia: Kogan Page. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428.
    • Harvard:
      Everett, L. (2016) Corporate Brand Personality : Re-focus Your Organization’s Culture to Build Trust, Respect and Authenticity. philadelphia: Kogan Page. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428 (Accessed: 11 July 2020).
    • Harvard: Australian:
      Everett, L 2016, Corporate Brand Personality : Re-focus Your Organization’s Culture to Build Trust, Respect and Authenticity, Kogan Page, philadelphia, viewed 11 July 2020, .
    • MLA:
      Everett, Lesley. Corporate Brand Personality : Re-Focus Your Organization’s Culture to Build Trust, Respect and Authenticity. Kogan Page, 2016. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Everett, Lesley. Corporate Brand Personality : Re-Focus Your Organization’s Culture to Build Trust, Respect and Authenticity. philadelphia: Kogan Page, 2016. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428.
    • Vancouver/ICMJE:
      Everett L. Corporate Brand Personality : Re-focus Your Organization’s Culture to Build Trust, Respect and Authenticity [Internet]. philadelphia: Kogan Page; 2016 [cited 2020 Jul 11]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1162774&custid=s8280428