Winning a Billion Consumers : A Disruptive Approach for Success in India

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  • Author(s): Joshi, Atul
  • Publication Information:
    New Delhi, India : Sage Publications Pvt. Ltd. 2016
  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9789351505570. 9789351505587.
    • Accession Number:
      944157912
    • Accession Number:
      1194704
    • Publication Information:
      Print/Save 100 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      JOSHI, A. Winning a Billion Consumers : A Disruptive Approach for Success in India. New Delhi, India: Sage Publications Pvt. Ltd, 2016. Disponível em: . Acesso em: 17 ago. 2019.
    • AMA:
      Joshi A. Winning a Billion Consumers : A Disruptive Approach for Success in India. New Delhi, India: Sage Publications Pvt. Ltd; 2016. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1194704&custid=s8280428. Accessed August 17, 2019.
    • APA:
      Joshi, A. (2016). Winning a Billion Consumers : A Disruptive Approach for Success in India. New Delhi, India: Sage Publications Pvt. Ltd. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1194704&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Joshi, Atul. 2016. Winning a Billion Consumers : A Disruptive Approach for Success in India. New Delhi, India: Sage Publications Pvt. Ltd. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1194704&custid=s8280428.
    • Harvard:
      Joshi, A. (2016) Winning a Billion Consumers : A Disruptive Approach for Success in India. New Delhi, India: Sage Publications Pvt. Ltd. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1194704&custid=s8280428 (Accessed: 17 August 2019).
    • Harvard: Australian:
      Joshi, A 2016, Winning a Billion Consumers : A Disruptive Approach for Success in India, Sage Publications Pvt. Ltd, New Delhi, India, viewed 17 August 2019, .
    • MLA:
      Joshi, Atul. Winning a Billion Consumers : A Disruptive Approach for Success in India. Sage Publications Pvt. Ltd, 2016. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1194704&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Joshi, Atul. Winning a Billion Consumers : A Disruptive Approach for Success in India. New Delhi, India: Sage Publications Pvt. Ltd, 2016. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1194704&custid=s8280428.
    • Vancouver/ICMJE:
      Joshi A. Winning a Billion Consumers : A Disruptive Approach for Success in India [Internet]. New Delhi, India: Sage Publications Pvt. Ltd; 2016 [cited 2019 Aug 17]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1194704&custid=s8280428