Values-Driven Business : How to Change the World, Make Money, and Have Fun
LJ Reviews 2006 June #1
Ben & Jerry's Homemade, Inc., is known as much for its saintly social consciousness as for its sinfully delicious ice cream. So you won't be disappointed with the tasty advice dished up by cofounder Cohen (Ben & Jerry's Double-Dip: How To Run a Values-Led Business and Make Money Too ) and fund-raiser Warwick (chair, Social Ventures Network Advisory Board; How To Write Successful Fundraising Letters ) in this successful first volume of "The Social Venture-Network" series. The Social Venture Network is a nonprofit group founded in 1987 to build a better world through responsible entrepreneurship. The authors examine how leaders of established enterprises can do a little soul-searching to create businesses that reflect their own values. The book is full of examples of companies that thrive by fixing their sights well above the bottom line. The natural food snacks company Clif Bar, for instance, offers a trendy array of employee benefits like flex-time, paid sabbaticals, and an on-site gym. But they also invest in their community by donating thousands of hours each year to community projects and paying for staff members to build houses overseas with Habitat for Humanity. Needless to say, employee loyalty is high--and so are profits.
Entrepreneur and former Harvard Business School professor Albion (Making a Life, Making a Living ) contributes the second book in the series. From his own business ventures and those of dozens of leaders he's interviewed, Albion draws a compelling picture of how leaders can put personal-value stamps on their enterprises while engaging in commerce. For Albion, values-based businesses are driven by people who believe in their products and services, appreciate their employees, listen to their customers, give back to their communities, and are friendly to the environment. The author concentrates on the nuts and bolts that drive decision making and strategy for creating the framework for a socially conscious organization. The book is full of inspirational stories that illustrate the redemptive potential of business in a post-Enron world. Both books are upbeat additions to public and academic library business and social enterprise collections.--Carol J. Elsen, Univ. of Wisconsin Lib., Whitewater[Page 132]. Copyright 2006 Reed Business Information.