Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age

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  • Author(s): Laursen, Gert H. N.
  • Series:
    Wiley and SAS Business Series, Vol. 41
  • Publication Information:
    Hoboken, N.Y. : Wiley. 2011
  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      No matter what business you're in, you're ultimately in the customer business. The definitive work on customer analytics, Business Analytics for Sales and Marketing Managers provides a thought-filled road map to transforming your organization into an agile and responsive team capable of winning and keeping customers in today's complex and ever-changing marketplace. Revealing the role of customer analytics as every business's driving force, this book shows you how to put it to work for your business, with expert guidance on: Using customer analytics as inspiration for a CRM strategy Finding the most valuable target group What you need to know before you launch new sales activities Lead, Lag, and Learning Information—customer retention jewels Customer value estimation for negotiations Seeing the CRM selling process from a dynamic perspective A must-read for any business striving for high performance in our economy's'new normal,'the concepts in this book carefully lay out practical approaches to building a solid bridge between your organization's strategies and its objectives. Filled with'recipes'providing practical descriptions of what needs to take place at operational and project levels, Business Analytics for Sales and Marketing Managers has the advice you need to make the right customer-centric decisions that will set your business apart from the rest of the pack.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780470912867. 9781118030363. 9781118030387.
    • Accession Number:
      717296569
    • Accession Number:
      363582
    • Publication Information:
      Print/Save 60 pages
      Copy/Paste Restricted
  • Citations
    • ABNT:
      LAURSEN, G. H. N. Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Hoboken, N.Y.: Wiley, 2011. Disponível em: . Acesso em: 24 ago. 2019.
    • AMA:
      Laursen GHN. Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Hoboken, N.Y.: Wiley; 2011. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=363582&custid=s8280428. Accessed August 24, 2019.
    • APA:
      Laursen, G. H. N. (2011). Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Hoboken, N.Y.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=363582&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Laursen, Gert H. N. 2011. Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Wiley and SAS Business Series. Hoboken, N.Y.: Wiley. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=363582&custid=s8280428.
    • Harvard:
      Laursen, G. H. N. (2011) Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Hoboken, N.Y.: Wiley (Wiley and SAS Business Series). Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=363582&custid=s8280428 (Accessed: 24 August 2019).
    • Harvard: Australian:
      Laursen, GHN 2011, Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age, Wiley and SAS Business Series, Wiley, Hoboken, N.Y., viewed 24 August 2019, .
    • MLA:
      Laursen, Gert H. N. Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Wiley, 2011. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=363582&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Laursen, Gert H. N. Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Wiley and SAS Business Series. Hoboken, N.Y.: Wiley, 2011. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=363582&custid=s8280428.
    • Vancouver/ICMJE:
      Laursen GHN. Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age [Internet]. Hoboken, N.Y.: Wiley; 2011 [cited 2019 Aug 24]. (Wiley and SAS Business Series). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=363582&custid=s8280428