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Commodity Activism : Cultural Resistance in Neoliberal Times

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  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780814764008. 9780814763018.
    • Accession Number:
      775685193
    • Accession Number:
      432682
    • Publication Information:
      Print/Save 40 pages
      Copy/Paste Restricted
  • Citations
    • ABNT:
      ROOPALI MUKHERJEE; SARAH BANET-WEISER. Commodity Activism : Cultural Resistance in Neoliberal Times. New York: NYU Press, 2012. ISBN 9780814764008. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428. Acesso em: 28 out. 2020.
    • AMA:
      Roopali Mukherjee, Sarah Banet-Weiser. Commodity Activism : Cultural Resistance in Neoliberal Times. NYU Press; 2012. Accessed October 28, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428
    • APA:
      Roopali Mukherjee, & Sarah Banet-Weiser. (2012). Commodity Activism : Cultural Resistance in Neoliberal Times. NYU Press.
    • Chicago/Turabian: Author-Date:
      Roopali Mukherjee, and Sarah Banet-Weiser. 2012. Commodity Activism : Cultural Resistance in Neoliberal Times. Critical Cultural Communication. New York: NYU Press. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428.
    • Harvard:
      Roopali Mukherjee and Sarah Banet-Weiser (2012) Commodity Activism : Cultural Resistance in Neoliberal Times. New York: NYU Press (Critical Cultural Communication). Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428 (Accessed: 28 October 2020).
    • Harvard: Australian:
      Roopali Mukherjee & Sarah Banet-Weiser 2012, Commodity Activism : Cultural Resistance in Neoliberal Times, Critical Cultural Communication, NYU Press, New York, viewed 28 October 2020, .
    • MLA:
      Roopali Mukherjee, and Sarah Banet-Weiser. Commodity Activism : Cultural Resistance in Neoliberal Times. NYU Press, 2012. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Roopali Mukherjee, and Sarah Banet-Weiser. Commodity Activism : Cultural Resistance in Neoliberal Times. Critical Cultural Communication. New York: NYU Press, 2012. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428.
    • Vancouver/ICMJE:
      Roopali Mukherjee, Sarah Banet-Weiser. Commodity Activism : Cultural Resistance in Neoliberal Times [Internet]. New York: NYU Press; 2012 [cited 2020 Oct 28]. (Critical Cultural Communication). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428