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Commodity Activism : Cultural Resistance in Neoliberal Times

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  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780814764008. 9780814763018.
    • Accession Number:
      775685193
    • Accession Number:
      432682
    • Publication Information:
      Print/Save 40 pages
      Copy/Paste Restricted
  • Citations
    • ABNT:
      BANET-WEISER, S.; MUKHERJEE, R. Commodity Activism : Cultural Resistance in Neoliberal Times. New York: NYU Press, 2012. ISBN 9780814764008. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428. Acesso em: 5 jul. 2020.
    • AMA:
      Banet-Weiser S, Mukherjee R. Commodity Activism : Cultural Resistance in Neoliberal Times. New York: NYU Press; 2012. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428. Accessed July 5, 2020.
    • AMA11:
      Banet-Weiser S, Mukherjee R. Commodity Activism : Cultural Resistance in Neoliberal Times. NYU Press; 2012. Accessed July 5, 2020. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428
    • APA:
      Banet-Weiser, S., & Mukherjee, R. (2012). Commodity Activism : Cultural Resistance in Neoliberal Times. NYU Press.
    • Chicago/Turabian: Author-Date:
      Banet-Weiser, Sarah, and Roopali Mukherjee. 2012. Commodity Activism : Cultural Resistance in Neoliberal Times. Critical Cultural Communication. New York: NYU Press. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428.
    • Harvard:
      Banet-Weiser, S. and Mukherjee, R. (2012) Commodity Activism : Cultural Resistance in Neoliberal Times. New York: NYU Press (Critical Cultural Communication). Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428 (Accessed: 5 July 2020).
    • Harvard: Australian:
      Banet-Weiser, S & Mukherjee, R 2012, Commodity Activism : Cultural Resistance in Neoliberal Times, Critical Cultural Communication, NYU Press, New York, viewed 5 July 2020, .
    • MLA:
      Banet-Weiser, Sarah, and Roopali Mukherjee. Commodity Activism : Cultural Resistance in Neoliberal Times. NYU Press, 2012. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Banet-Weiser, Sarah, and Roopali Mukherjee. Commodity Activism : Cultural Resistance in Neoliberal Times. Critical Cultural Communication. New York: NYU Press, 2012. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428.
    • Vancouver/ICMJE:
      Banet-Weiser S, Mukherjee R. Commodity Activism : Cultural Resistance in Neoliberal Times [Internet]. New York: NYU Press; 2012 [cited 2020 Jul 5]. (Critical Cultural Communication). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=432682&custid=s8280428