Audience Analysis

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  • Author(s): McQuail, Denis
  • Publication Information:
    Thousand Oaks, Calif : SAGE Publications, Inc. 1997
  • Additional Information
    • Publication Type:
      eBook.
    • Abstract:
      Denis McQuail provides a coherent and succinct account of the concept of'media audience'in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view'from the audience'as well as the view'from the media.'McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9780761910022. 9780761910015. 9781452263601.
    • Accession Number:
      808376153
    • Accession Number:
      474146
    • Publication Information:
      Print/Save 100 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      MCQUAIL, D. Audience Analysis. Thousand Oaks, Calif: SAGE Publications, Inc, 1997. Disponível em: . Acesso em: 18 nov. 2019.
    • AMA:
      McQuail D. Audience Analysis. Thousand Oaks, Calif: SAGE Publications, Inc; 1997. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=474146&custid=s8280428. Accessed November 18, 2019.
    • APA:
      McQuail, D. (1997). Audience Analysis. Thousand Oaks, Calif: SAGE Publications, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=474146&custid=s8280428
    • Chicago/Turabian: Author-Date:
      McQuail, Denis. 1997. Audience Analysis. Thousand Oaks, Calif: SAGE Publications, Inc. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=474146&custid=s8280428.
    • Harvard:
      McQuail, D. (1997) Audience Analysis. Thousand Oaks, Calif: SAGE Publications, Inc. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=474146&custid=s8280428 (Accessed: 18 November 2019).
    • Harvard: Australian:
      McQuail, D 1997, Audience Analysis, SAGE Publications, Inc, Thousand Oaks, Calif, viewed 18 November 2019, .
    • MLA:
      McQuail, Denis. Audience Analysis. SAGE Publications, Inc, 1997. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=474146&custid=s8280428.
    • Chicago/Turabian: Humanities:
      McQuail, Denis. Audience Analysis. Thousand Oaks, Calif: SAGE Publications, Inc, 1997. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=474146&custid=s8280428.
    • Vancouver/ICMJE:
      McQuail D. Audience Analysis [Internet]. Thousand Oaks, Calif: SAGE Publications, Inc; 1997 [cited 2019 Nov 18]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=474146&custid=s8280428