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Academic Journal

Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test.

Subjects: *PSYCHOMETRICS; *BRAND name products; *PERSONALITY

  • Source: International Journal of Sports Marketing & Sponsorship. Jul2012, Vol. 13 Issue 4, p295-312. 18p. 2 Diagrams, 5 Charts.

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Academic Journal

Perceived service quality and life satisfaction: the mediating role of the actor's satisfaction-with-event.

Subjects: *SPORTS events; *QUALITY of service; *SATISFACTION

  • Source: International Journal of Sports Marketing & Sponsorship. Jul2012, Vol. 13 Issue 4, p249-266. 18p. 1 Diagram, 4 Charts.

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Academic Journal

Polarity and the need for research.

Subjects: *SPORTS sponsorship; *FOOTBALL; *SPORTS marketingEUROPE

  • Source: International Journal of Sports Marketing & Sponsorship. Jul2012, Vol. 13 Issue 4, p241-241. 1p.

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Academic Journal

Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study.

Subjects: *SPORTS sponsorship; *LOGOS (Symbols); *SPORTS marketing

  • Source: International Journal of Sports Marketing & Sponsorship. Jul2012, Vol. 13 Issue 4, p267-281. 15p. 1 Diagram, 5 Charts, 4 Graphs.

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  • 1-4 of  4 results for ""BUSINESS "