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Marketing management of manufacturing community businesses: A case study of Tambon Bann-Yang and Bann-Thamniab, Kiriratnikom, Surat Thani / การจัดการการตลาดของธุรกิจชุมชนประเภทผลิตเพื่อขาย: กรณีศึกษาธุรกิจชุมชน ตำบลบ้านยาง และตำบลบ้านทำเนียบ อำเภอคีรีรัฐนิคม จังหวัดสุราษฎร์ธานี

  • Authors : Teerasak Jindabot, Prince of Songkla University. Suratthani Campus, Surat Thani (Thailand). Faculty of Technology and Management. Division of Management Sciences; Nontipak Pianroj, Tapee College, Suratthani (Thailand). Faculty of Business Administration. Department of Marketing; Jhayanin Prachyanusorn, Prince of Songkla University. Suratthani Campus, Surat Thani (Thailand). Faculty of Technology and Management. Division of Management Sciences

Subjects: Community business; Organization, administration and management of agricultural enterprises or farms; ENTERPRISES

  • Source: KKU Research Journal (Thailand) / Warasan Wichai Mokho, Oct-Dec 2007.

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