Marketing Lessons From the Grateful Dead : What Every Business Can Learn From the Most Iconic Band in History

• Authors : David Meerman Scott; Brian Halligan

Subjects: Success in business; Social media--Economic aspects; MarketingBUSINESS & ECONOMICS / Marketing / General

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The Marketer's Handbook : Reassessing Marketing Techniques for Modern Business

• Authors : Laurie Young

Subjects: MarketingBUSINESS & ECONOMICS / Sales & Selling / General

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All You Need Is a Good Idea! : How to Create Marketing Messages That Actually Get Results

• Authors : Jay H. Heyman

Subjects: Small business marketing; Advertising; MarketingBUSINESS & ECONOMICS / Marketing / General

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Join the Conversation : How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

• Authors : Joseph Jaffe

Subjects: Relationship marketing; Marketing; Customer relationsBUSINESS & ECONOMICS / Advertising & Promotion

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Marketing for Rainmakers : 52 Rules of Engagement to Attract and Retain Customers for Life

• Authors : Phil Fragasso

Subjects: Marketing; Customer services; Customer relationsBUSINESS & ECONOMICS / Sales & Selling / General

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Trump University Marketing 101 : How to Use the Most Powerful Ideas in Marketing to Get More Customers

• Authors : Don Sexton

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General

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The Contrarian Effect : Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

• Authors : Michael Port; Elizabeth Marshall

Subjects: Marketing; Sales management; SellingBUSINESS & ECONOMICS / Sales & Selling / General

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In Search of the Obvious : The Antidote for Today's Marketing Mess

• Authors : Jack Trout

Subjects: Advertising--Brand name products; MarketingBUSINESS & ECONOMICS / Sales & Selling / General

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Drivers and Pathways of NPD Success in the Marketing-External Design Relationship

• Authors : HEMONNET-GOUJOT, Aurélie; Manceau, Delphine; Abecassis-Moedas, Celine ...

Subjects: Marketing; [SHS.GESTION]Humanities and Social Sciences/Business administration; NPD

• Source: Journal of Product Innovation Management, Wiley, 2019, 36 (2), pp.196-223. ⟨10.1111/jpim.12472⟩Journal of Product Innovation Management

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Cases in marketing management.

• Authors : Dalrymple, Douglas J.; Parsons, Leonard J.; ...

Subjects: Marketing -- Management -- Case studies; Business; Marketing

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