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eBook

Marketing Lessons From the Grateful Dead : What Every Business Can Learn From the Most Iconic Band in History

Authors : Scott, David Meerman; Blakesberg, Jay; Halligan, Brian

Subjects: Success in business; Social media--Economic aspects; MarketingBUSINESS & ECONOMICS / Marketing / General

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The Marketer's Handbook : Reassessing Marketing Techniques for Modern Business

Authors : Young, Laurie

Subjects: MarketingBUSINESS & ECONOMICS / Sales & Selling / General

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eBook

All You Need Is a Good Idea! : How to Create Marketing Messages That Actually Get Results

Authors : Heyman, Jay H.

Subjects: Small business marketing; Advertising; MarketingBUSINESS & ECONOMICS / Marketing / General

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Join the Conversation : How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Authors : Jaffe, Joseph

Subjects: Relationship marketing; Marketing; Customer relationsBUSINESS & ECONOMICS / Advertising & Promotion

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Marketing for Rainmakers : 52 Rules of Engagement to Attract and Retain Customers for Life

Authors : Fragasso, Philip M.

Subjects: Marketing; Customer services; Customer relationsBUSINESS & ECONOMICS / Sales & Selling / General

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eBook

The Contrarian Effect : Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Authors : Port, Michael; Marshall, Elizabeth

Subjects: Marketing; Sales management; SellingBUSINESS & ECONOMICS / Sales & Selling / General

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eBook

Trump University Marketing 101 : How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

Authors : Sexton, Donald L.

Subjects: MarketingBUSINESS & ECONOMICS / Distribution; BUSINESS & ECONOMICS / Marketing / General

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In Search of the Obvious : The Antidote for Today's Marketing Mess

Authors : Trout, Jack

Subjects: Advertising--Brand name products; MarketingBUSINESS & ECONOMICS / Sales & Selling / General

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Book

Cases in marketing management.

Authors : Dalrymple, Douglas J.; Parsons, Leonard J.; ...

Subjects: Marketing -- Management -- Case studies; Business; Marketing

Availability: 2 Holdings

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Book

Strategic market management.

Authors : Aaker, David A. (David Allen), 1938-

Subjects: Marketing -- Management; Business; Marketing

Availability: 1 Holdings

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