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Drivers and Pathways of NPD Success in the Marketing-External Design Relationship

Subjects: Marketing; [SHS.GESTION]Humanities and Social Sciences/Business administration; NPD

  • Source: Journal of Product Innovation Management, Wiley, 2019, 36 (2), pp.196-223. ⟨10.1111/jpim.12472⟩Journal of Product Innovation Management

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Cases in marketing management.

Subjects: Marketing -- Management -- Case studies; Business; Marketing

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