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Academic Journal

A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 January 2019, 26(1):75-94)

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Academic Journal

Why B-to-B CEOs Should Be More Social on Social Media

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 January 2019, 26(1):103-105)

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Academic Journal

Business-to-Business communication in a dynamic environment: A systematic adductive analysis referring to ramp-up management

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 October 2018, 25(4):339-355)

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Academic Journal

Service Business Markets: Relationship Development in the Maritime Industry

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 October 2018, 25(4):273-297)

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Academic Journal

An Investigation on Incentive Strategies in Community Building in Business-to-Business Electronic Markets

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 October 2018, 25(4):261-272)

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Academic Journal

Hindering or enabling structural social capital to enhance buyer performance? The role of relational social capital at two levels in China

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 3 July 2018, 25(3):213-231)

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Academic Journal

What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 3 July 2018, 25(3):251-259)

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Academic Journal

The Influence of B to B Social Media Message Features on Brand Engagement: A Fluency Perspective

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 January 2019, 26(1):1-18)

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Academic Journal

When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 January 2019, 26(1):57-74)

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Academic Journal

Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 January 2019, 26(1):43-55)

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