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Academic Journal

Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 January 2018, 25(1):51-64)

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Academic Journal

Double-Loop Sales Adaptation: A Conceptual Model and an Empirical Investigation

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 3 April 2017, 24(2):123-137)

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Academic Journal

Relationships between Entrepreneurs in Business Incubators. An Exploratory Case Study

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 January 2017, 24(1):57-74)

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Academic Journal

Trusting Beliefs and Loyalty in B-to-B Self-Services

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 1 October 2016, 23(4):257-276)

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Academic Journal

Marketing and Technological Absorptive Capacities: Environmental Antecedents and Performance Outcomes in High-Tech Firms

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 3 July 2017, 24(3):165-182)

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Academic Journal

Salespeople, Fairness, and Buyer Satisfaction: What about Emotions?

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 3 July 2017, 24(3):221-233)

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Academic Journal

The Role of Buyer Trust in Outsourced CRM: Its Influence on Organizational Learning and Performance

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 3 July 2017, 24(3):201-219)

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Academic Journal

The Impact of Client-Professional Relationships in Ex Ante Value Creation: A Service-Dominant Logic Perspective

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 3 July 2017, 24(3):183-199)

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Academic Journal

A Triple Bottom Line Dominant Logic for Business Sustainability: Framework and Empirical Findings

  • Source: In: Journal of Business-to-Business Marketing. (Journal of Business-to-Business Marketing, 2 April 2016, 23(2):153-188)

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