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Academic Journal

Rethinking business segmentation: a conceptual model and strategic insights *

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 17 February 2019, 27(2):164-176)

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Academic Journal

The impact of internal, external, and competitor factors on marketing strategy performance

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 2019)

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Academic Journal

What to expect after the honeymoon: evolutionary psychology of part-time franchising

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 2019)

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Academic Journal

Exploring the locus of internal marketing

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 19 May 2018, 26(4):356-372)

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Academic Journal

Impact of actual service provider failure on the satisfaction with aggregator

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 3 October 2018, 26(7):628-647)

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Academic Journal

Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 18 August 2018, 26(6):479-497)

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Academic Journal

“Fake it until you make it”: business model conceptualization in digital entrepreneurship

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 4 July 2018, 26(5):385-399)

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Academic Journal

Are key marketing topics adequately covered in strategic management?

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 19 September 2017, 25(5-6):405-417)

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