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Academic Journal

Are key marketing topics adequately covered in strategic management?

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 19 September 2017, 25(5-6):405-417)

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Academic Journal

Rethinking business segmentation: a conceptual model and strategic insights*

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, In Press, 6 October 2017, :1-13)

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Academic Journal

The influence of customer loyalty on small island economies: an empirical and exploratory study

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 18 September 2016, 24(6):447-469)

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Academic Journal

Segmenting B2B technology markets via psychographics: An exploratory study

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, April 2014, 22(3):257-267)

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  • 1-5 of  5 results for ""BUSINESS "