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Academic Journal
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Academic Journal

Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, 3 July 2017, 27(2):213-232)

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Student co-creation behavior in higher education: the role of satisfaction with the university experience

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, 3 July 2015, 25(2):238-262)

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Degrees of co-creation: an exploratory study of perceptions of international students’ role in community engagement experiences

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, 2 January 2015, 25(1):85-103)

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Advancement in higher education: the role of marketing in building philanthropic giving

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, 3 July 2014, 24(2):243-256)

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Sex doesn't matter: The role of gender in the formation of student-university relationships

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, December 2011, 21(2):133-156)

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The role of senior public relations administrators in institutional decision making: Are they at the table?

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, 21 September 2000, 9(4):25-35)

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