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Academic Journal

Digital marketing: A framework, review and research agenda

  • Source: In International Journal of Research in Marketing March 2017 34(1):22-45

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Academic Journal

Digital marketing: A framework, review and research agenda

  • Source: In: International Journal of Research in Marketing. (International Journal of Research in Marketing, 1 March 2017,

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Academic Journal

Estimating aggregate consumer preferences from online product reviews

  • Source: In International Journal of Research in Marketing 2010 27(4):293-307

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Academic Journal

Estimating aggregate consumer preferences from online product reviews

  • Source: In: International Journal of Research in Marketing. (International Journal of Research in Marketing, December 2010,

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