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SOCIAL COMMERCE - MODYFIKACJA PROCESU NABYWCZEGO POD WPŁYWEM MEDIÓW SPOŁECZNOŚCIOWYCH.

Subjects: *SOCIAL media; *USER-generated content; *VIRTUAL communities

  • Source: Studia i Materialy Polskiego Stowarzyszenia Zarzadzania Wiedza / Studies & Proceedings Polish Association for Knowledge Management. 2011, Issue 53, p117-128. 12p.

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The impact of external word-of-mouth sources on retailer sales of high-involvement products

  • Source: In: Information Systems Research. (Information Systems Research, March 2012, 23(1):182-196)

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Sentimental interplay between structured and unstructured user-generated contents

  • Source: In: Online Information Review. (Online Information Review, 8 February 2016, 40(1):119-145)

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ANXIOUS OR ANGRY? EFFECTS OF DISCRETE EMOTIONS ON THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS1.

Subjects: *EMOTIONS (Psychology); *CONSUMERS' reviews; *CONSUMER preferences

  • Source: MIS Quarterly. Jun2014, Vol. 38 Issue 2, p539-560. 22p. 1 Color Photograph, 1 Black and White Photograph, 9 Charts.

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Deriving the pricing power of product features by mining consumer reviews

  • Source: In: Management Science. (Management Science, August 2011, 57(8):1485-1509)

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  • 1-10 of  14 results for ""User-generated content""