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Academic Journal

Rethinking business segmentation: a conceptual model and strategic insights *

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 17 February 2019, 27(2):164-176)

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Academic Journal

“Fake it until you make it”: business model conceptualization in digital entrepreneurship

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 4 July 2018, 26(5):385-399)

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Academic Journal

Strategic prescriptive theories in the business context of an emerging economy

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 4 July 2018, 26(5):373-384)

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Academic Journal

Case study–how a business school blog can build stakeholder relationships and create added value in an MBA marketing program

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 23 February 2017, 25(2):101-113)

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Academic Journal

Business leaders’ personal values, organisational culture and market orientation

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 2 January 2017, 25(1):49-64)

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Academic Journal

Entrepreneurial business development through building tribes

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 10 November 2015, 23(7):563-578)

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Academic Journal

Sustainability in business from a marketing perspective

  • Source: In: Journal of Strategic Marketing. (Journal of Strategic Marketing, 19 September 2015, 23(6):471-496)

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  • 1-10 of  151 results for ""business""