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Academic Journal

Strategic Choice of Sales Channel and Business Model for the Hotel Supply Chain

  • Source: In: Journal of Retailing. (Journal of Retailing, March 2018, 94(1):33-44)

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Academic Journal

Online Purchase Paths and Conversion Dynamics across Multiple Websites

  • Source: In: Journal of Retailing. (Journal of Retailing, September 2017, 93(3):253-265)

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Academic Journal

The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names

  • Source: In: Journal of Retailing. (Journal of Retailing, December 2018, 94(4):393-407)

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Academic Journal

Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns

  • Source: In: Journal of Retailing. (Journal of Retailing, December 2018, 94(4):352-363)

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Academic Journal

Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices

  • Source: In: Journal of Retailing. (Journal of Retailing, December 2018, 94(4):364-379)

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Academic Journal

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

  • Source: In: Journal of Retailing. (Journal of Retailing, September 2018, 94(3):247-264)

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  • 1-10 of  135 results for ""business""