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Academic Journal

Identifying and analyzing touchpoints for building a higher education brand.

Subjects: *HIGHER education; *UNIVERSITIES & colleges; *BRANDING (Marketing)

  • Source: Journal of Marketing for Higher Education. Jan-Jun2014, Vol. 24 Issue 1, p122-143. 22p.

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Academic Journal

How branding process activities impact brand equity within Higher Education Institutions.

Subjects: *BRANDING (Marketing); *UNIVERSITIES & colleges; *BRAND equity

  • Source: Journal of Marketing for Higher Education. Jan-Jun2014, Vol. 24 Issue 1, p1-10. 10p.

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Academic Journal

An integrative analysis of reputation and relational quality: A study of university-student relationships

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, November 2008, 18(2):145-170)

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  • 1-5 of  5 results for ""journalism""