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Academic Journal

The Perceptual Impact of "U.S. News & World Report" Rankings on Eight Public MBA Programs

Subjects: News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, News Media, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Business Administration Education, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Graduate Study, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Achievement Rating, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Mass Media Effects, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Reputation, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Educational Quality, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Admissions Officers, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Attitudes, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, College Applicants, News Media, Business Administration Education, Graduate Study, Achievement Rating, Mass Media Effects, Reputation, Educational Quality, Admissions Officers, Attitudes, College Applicants, Program Effectiveness

  • Source: Journal of Marketing for Higher Education, v15 n2 p155-179 2005. 25 pp.

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Academic Journal

An integrative analysis of reputation and relational quality: A study of university-student relationships

  • Source: In: Journal of Marketing for Higher Education. (Journal of Marketing for Higher Education, November 2008, 18(2):145-170)

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Academic Journal

Identifying and analyzing touchpoints for building a higher education brand.

Subjects: *HIGHER education; *UNIVERSITIES & colleges; *BRANDING (Marketing)

  • Source: Journal of Marketing for Higher Education. Jan-Jun2014, Vol. 24 Issue 1, p122-143. 22p.

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Academic Journal

How branding process activities impact brand equity within Higher Education Institutions.

Subjects: *BRANDING (Marketing); *UNIVERSITIES & colleges; *BRAND equity

  • Source: Journal of Marketing for Higher Education. Jan-Jun2014, Vol. 24 Issue 1, p1-10. 10p.

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  • 1-5 of  5 results for ""journalism""