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Academic Journal

Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test.

Subjects: *PSYCHOMETRICS; *BRAND name products; *PERSONALITY

  • Source: International Journal of Sports Marketing & Sponsorship. Jul2012, Vol. 13 Issue 4, p295-312. 18p. 2 Diagrams, 5 Charts.

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  • 1-1 of  1 results for ""PERSONALITY""