Search Results

Filter
  • 1-1 of  1 results for ""PERSONALITY""
Item request has been placed! ×
Item request cannot be made. ×
  Processing Request
Academic Journal

Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test.

Subjects: *PSYCHOMETRICS; *BRAND name products; *PERSONALITY

  • Source: International Journal of Sports Marketing & Sponsorship. Jul2012, Vol. 13 Issue 4, p295-312. 18p. 2 Diagrams, 5 Charts.

Record details

×
  • 1-1 of  1 results for ""PERSONALITY""