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Academic Journal

The use of the "rational" system of global marketing communications in management of international enterprises

  • Source: In: Problems and Perspectives in Management. (Problems and Perspectives in Management, 2019, 17(3):14-30)

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Academic Journal

Global marketing communications and strategic regionalism

  • Source: In: Globalizations. (Globalizations, February 2011, 8(1):1-15)

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Academic Journal

Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue

  • Source: In: Journal of Business Research. (Journal of Business Research, October 2019, 103:219-221)

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  • 1-10 of  108 results for ""global marketing communications""